Envisioning a blank slate for tech-enabled services.

Vision
 Leverage early success to grow into larger markets and future-proof the business by adding a digital layer to existing services.
Opportunity
Consolidate and recalibrate a disparate portfolio of solutions to create a single-minded corporate platform capable of expressing the company’s new trajectory and enhanced value, taking the company from niche to a broader enterprise model.
Solution
Architected a new brand strategy and platform, visual identity and targeted messaging to reset and transition the company from a brand reflective of physical operational offerings to AI-driven technology-enabled services, sparking additional interest and ultimately acquisition.
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Creating a caregiver shift-booking marketplace.

Behind the chemistry of women’s digital health.

Let’s make something together.
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